If your business is freelance writing then it has features in common with other
businesses. Here are five freelance writing lessons that will help you to make
your freelance writing business a success.
Get Repeat Writing Business
Any marketer will tell you that the secret to a successful business is referrals
and residuals. These are the people who keep coming back month after month, year
after year, without you having to sell them on your writing again. And that's
money in the bank to a freelance writer.
If you translate that into the freelance writing business it means that you get
repeat work from clients who come to you as their first choice. It also means
that you get a regular writing contract, which means that as long as you deliver
you will not have to chase work. Less time promoting means more time writing and
earning, though you will also have to promote to keep earning residual writing
income.
Get Writing Fees Up Front
There are several techniques you can use to make your freelance writing business
pay you and to make sure that when you get paid to write the pay is adequate.
Even residual income needs to be managed properly.
If you are writing on a contractual basis you need to make sure that if the
contract goes belly up you still get paid. That means that you should divide
your payment into an up front fee (a retainer) plus a sum that is due on
delivery of each piece of writing. This sum can be invoiced at the end of any
given writing period. To set a fair price for the writing job work out how much
of your time you will spend on the job and price it to match.
Leave Time To Take High Paying Writing Jobs
It's great to have residuals but you don't want to be so busy that you have no
time to take high paying jobs when they come in. With freelance writing, you
need to leave room for the jam, not just the bread and butter. Make sure that
your contract work leaves you enough time to do other jobs, because you
shouldn't put your eggs in one basket. Don't be too reliant on a single source
of writing income or you could be in trouble if it goes belly up.
Make A Backup Plan For Freelance Writing Work
As a freelance writer you’re on your own and that has advantages and
disadvantages. Yes, you can set your own schedule, but there's no one to cover
if you get ill. One writer I know missed an important deadline and nearly lost a
job because she was rushed into hospital before she could deliver the work. We
always assume we'll be OK until we aren't and then it's too late. So you need to
have a contingency plan to cover your freelance writing work if the unexpected
happens. This could be as simple as striking a deal with a few freelance writing
friends so they can cover for you in case of emergency. Believe me, this
arrangement has saved my bacon a couple of times.
Diversify Sources Of Freelance Writing Income
The final thing to consider as a freelance writer is that it's great to have
recurring income but you need to have it coming from several sources. This is
especially important if your freelance writing job is paying the household
bills. You can't guarantee that today's golden goose won't be tomorrow's turkey,
so diversify and make sure you have several sources of income. One way to keep
the work coming in is to make regular contact with other freelancers through
forums – you might get the first lead on a good gig.
Getting paid to write need not be a dream. It can become a reality. Follow these
rules and you will soon have a diverse and successful freelance writing career.
~Sharon Hurley Hall
Sharon Hurley Hall has worked as a
writer and journalist for 20 years and now freelances successfully,
working from home as a ghostwriter and web content writer. She is
passionate about writing and has taught and mentored several people to
help them develop successful freelance writing careers.