Help in Understanding
Wine Labels
There is an old saying that states, "You cannot read a book by its cover." The
United States requires certain information to be included on the
labels of wines
sold, regardless of whether the wine was produced domestically or was imported.
While you cannot really get an actual "taste" of the wine by reading its label,
you can certainly find a lot of information about a prospective wine by looking
at the label on the bottle.
VINTAGE
There may be a year listed on a wine bottle's label. This is the vintage year,
or the year that the grapes used in the wine were harvested. Ninety-five percent
of the grapes for this wine must have been picked during that year in order for
the label to list a vintage year. If more than five percent of the grapes were
harvested from a different year, there will not be a date listed or the label
will state NV, or non-vintage.
ALCOHOL CONTENT
Alcohol by volume must be listed on the wine label in the United States. Table
wines are required to be 7% to 14% alcohol by volume with an allowable variance
of 1.5%. However, the alcohol content of table wines cannot exceed 14% or be
lower than 7% or they will have to be classified as another type of wine. For
example, the alcohol by volume requirements for port is 18% to 20% with a 1%
allowable variance.
NAME
The name listed might be a "brand" name or the name of the bottler and its
location.
APPELLATION
The appellation is the area where the wine's grapes were grown. Growing areas in
the United States are regulated by the Alcohol and Tobacco Tax and Trade Bureau.
In order for an American Viticultural Area, or AVA, to be listed on a wine's
label, at least 85% of the grapes used must come from that AVA. AVAs in the
United States include Alexander Valley and Sonoma Coast in California, Mesilla
Valley in New Mexico, and Applegate Mountain in Oregon.
TYPE
A label should include the type of wine that the bottle contains, such as table
wine or desert wine. In order to state a varietal name, such as Sauvignon Blanc,
at least 75% of the grapes used in the wine must be the from the appropriate
variety.
VOLUME
The volume of the bottle in millimeters is included either on the label or
molded into the glass bottle itself.
SULFITES
Many vintners use sulfites in the fermentation process to help prevent the
growth of bacteria and minimize the effects of oxidization. Since sulfites can
cause some people to have allergic reactions, the label must include a notation
if sulfites were used when making the wine.
GOVERNMENT WARNING
There must be a warning about the health effects of drinking alcohol when
pregnant, a warning to individuals to not to drink and drive or operate heavy
equipment, and a warning that general health problems might occur when drinking
alcoholic beverages.
ESTATE
Estate bottled wines are wines where no less than 100% of the grapes used are
produced on land controlled by a given vineyard. The location or locations must
be all located within the same AVA. In addition, the grapes must be processed,
fermented, and bottled in one operation without any interruptions at the same
site.
ADVERTISING/SALES INFORMATION
Many wines include information designed to promote the wine to the consumer.
This information might include flavor or aroma descriptors and suggestions for
food pairings.
~Laura Evans
Staff Editor
Laura Evans is a freelance writer living in Southern California.

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